- ISBN13: 9780471754947
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to
- Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
Pay Per Click Search Engine Marketing For Dummies
Unfortunately the information in this book is outdated. The world of the Internet chages so quickly it is difficult to get a book to market with current information in a timely fashion.
Rating: 3 / 5
This was a well written, easy to understand book for those who want to understand the world of PPC. It does however, need to be updated.
Rating: 4 / 5
* Very informative
* Easy to read
* A good understanding of PPCs
* Not too long (in my opinion)
Rating: 5 / 5
Excellent job.
Good primmer with a lot of meat in a very fast moving arena.
Rating: 5 / 5
I honestly didn’t finish reading it. I say save your money and Google PPC.
Rating: 2 / 5